Data preparation: Mail list formatting, address hygiene, data append/enhancement and merge purge

Increase value of data; cost savings

Segmentation:  Simple select and split to predictive statistical models for fine targeting (e.g. predict response, attrition and profitability etc.)

Increase efficiency; improve result of business objective (e.g. increase revenue through increase response rate)

Decision Support:  Analysis and reporting on data including: list counts, campaign performance and data trends

Increased efficiency; Bring out the relevancy of data; facilitate better  decisions

Database:   Marketing list management, customer database and analytic data mart design development and maintenance

Facilitates delivery of all of the above